Whether to collaborate or compete is a difficult question for many charities. Greater competition for funding is driving charities to compete more with each other and with private organisations, but positive outcomes often require collaboration amongst organisations, not competition. So is there a danger that greater competition will drive charities apart and destroy the collaborative working that is so important to achieving positive outcomes for individuals?
In a report published today titled Impact networks: charities working together to improve outcomes, we explore the benefits and some of the challenges of collaboration amongst charities. The benefits are many: primarily stemming from working together in a timely and efficient way to provide the full range of support that yields the best outcomes for individuals. If one organisation fails to do its bit, then the impact of the other organisations can be compromised. However there are many challenges to getting this right – not least the challenge of working with another organisation that, in other circumstances, might be your competitor.
Understanding and applying the concept of impact networks may help charities answer this difficult question of whether to collaborate or compete. It requires a clear understanding of what your organisation excels at and what other activities are needed to achieve the best possible outcomes for your beneficiaries. Competition on the other hand is usually between organisations (or activities) which do the same thing. Whilst competition can be healthy, it should encourage charities to question whether they are best placed to provide this service or whether they should concentrate on something else. Regular competition between the same organisations could be a sign that a partnership or merger might make more sense.
One charity that has a clear answer to collaboration or competition is the homelessness organisation Thames Reach. It collaborates with organisations that bring something different to the mix but will not collaborate with organisations who are competitors. For example, it worked with a small organisation with links to the Irish community in Lewisham to improve its services for homeless Irish people.
Ultimately, the issue of collaboration or competition challenges the very existence of an organisation – does it primarily exist for itself or does it exist for its beneficiaries. The extent to which an organisation collaborates or competes could be a clue.
Great post. Whether to compete to compete or collaborate is a real challenge.
My experience in the past- as Director of a social enterprise working in the mental health field- is that it is more complex than that.
With one organisation in particular, we were competitors, partners and sub contractors, dependent on the contract. It was too simplistic to choose to be one or the other- we were the much smaller organisation of the two- with different contracts up for grabs. We both would make decisions based on what was best in those particular circumstances. Their CEO and myself had an open conversation about this and agreed that we wouldn’t personalise things and would be happy to consider the right option at the right time. This worked very well.
The for me is that we need to be prepared to collaborate. And work at with integrity and passion. And when the timings right for a number of factors- maybe including perspectives from commissioners, service users and the individual organisations concerned- then go for it!!
I think that Thames Reach’s model is not the only way. There is an argument that funding is wasting being used to compete (through for example publicity and marketing) and could more effectively be used to extend services to the beneficiaries. So if Thames Reach did join forces through alliance formally or informally they could avoid duplication of services, as well as ensure that the end needs of beneficiaries are met. Through work I have done in the past, collaborative working has a substantial impact on efficiency and ultimately maximises the impact of funding given to charities. In collaborating, we need to really ask ourselves: can we deliver more effective and efficient services to our beneficiaries? If the answer is yes, this is the real reason that should remain the driver of every decision.
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